When you want your website to rank high in search engine result pages, SEO becomes an inevitable part of your overall website optimization. From simple blogs to business websites and digital marketing agencies, everyone makes use of it. As a result, websites have more traffic, improved content consumption, and provide a better user experience. That being said, Quality Link Building is one of the most vital factors in general SEO. With enough links from other websites, you can increase the value and visibility of your own website, and thus improve your marketing efforts. But, it’s not always easy to correctly choose websites for quality link building. Different elements and metrics need to align with your goals and expectations. And many additional factors that can, and should, influence your decision.
What Can Help You Choose Websites For Quality Link Building
Making a proper decision about so-called “link donor” websites is not an effortless task. On the contrary, it requires extra attention and a decent amount of time. While smaller businesses and blogs sometimes manage to do it independently, large companies usually hire SEO professionals to ensure good results. A part of the job is to evaluate potential candidates based on specific criteria. The second part is to create valuable content and outreach. Here, we’ll focus on the factors that you need to target, so you can adequately choose the potentially best websites for your backlinks.
To help you make the right decisions, here is the list of relevant points worth considering regarding your link building efforts:
- Choose websites from the relevant niche
- Find websites with a solid link profile
- Don’t underestimate local SEO
- See for what keywords websites are ranking
- Domain Rating and Trust
- Inspect the traffic volume
- Avoid suspicious websites
Choose Websites From The Relevant Niche
The first rule to get good backlinks that will have a real benefit for your website is to aim for relevant websites. Most of the time, you will want to target those in your industry. For instance, if you are into the car dealing business, there is not much use in getting backlinks from baking websites. The example is a bit extreme, but many websites still make this mistake. What you want is a relevant website in your industry to boost traffic, visibility, and authority for you. That’s the only way to ensure people follow those links. Also, Google is not quite fond of irrelevant backlinks, which is a big deal for SEO.
Find Websites With A Solid Link Profile
Once you have a list of relevant websites, it’s time to check their link profile. The easier part is to analyze their internal linking structure. Fortunately, most quality websites have this part covered with quality. However, the more challenging part is checking their backlinks. You will want to see as many links as possible from authoritative places. This is also what you want to achieve with your website and acquire a solid number of quality backlinks. But don’t overdo it because the pace of obtaining links is also important.
Nonetheless, several online tools can help you investigate this. The most crucial part is that the backlinks of the websites you are looking at are quality ones. This is the part where the number of backlinks is of less importance than their quality. In general, it’s always better to target and get fewer links of higher quality than a countless number of low-quality links.
Check Follow v/s Nofollow links
In addition to backlink metrics, there are usually two types of backlinks you can get from others. Those with the “follow” attribute are the most useful because they pass “votes” (of value/authority) to your website. However, this doesn’t mean you should focus only on them. While they have the greater overall potential, they are harder to get. What you need is a balance between the number of “follow” and “no-follow” backlinks. This way, your own link profile will look more natural. And, you are still getting the traffic from them.
Don’t Underestimate Local SEO
For brick and mortar businesses, local SEO is more effective than anything else. Just look at Google and its Google My Business listings. If your business doesn’t have a local profile, it’s as if it doesn’t exist. That’s why it’s essential to get quality backlinks from websites within your geographical location. It can be a chamber of commerce, local directory, .gov and .edu websites, and other websites from your niche.
See For What Keywords Websites Are Ranking
To attract the right audience, you need websites that rank high for specific keywords. If you have content, product, or offer services, websites that rank high for terms connected to them are your best option. Keyword analysis will help you choose better link-building opportunities and target a specific audience. But, it will also help you figure out what keywords you can be competitive with as well.
Domain Rating And Trust
Of course, none of the analyses is complete without checking the Domain Rating and Trust of websites. Google’s E-A-T concept considers expertise, authority, and trustworthiness as some of the most critical characteristics of websites. Therefore, you should aim at getting backlinks from such places. To help you narrow down the list of potential backlink candidates, you can use several tools:
For measuring websites’ authority and their ratings, some of the most popular tools are:
- SEMrush Rank
- Ahrefs Rank
- Ahrefs Domain Rating
- Alexa Global Rank
- Alexa Local Rank
To check the level of trust search engines have in the websites, you can use:
- Majestic Trust Flow
- Moz Trust
- Majestic Citation Flow
- and others.
While these tools are pretty helpful for your link-building efforts, don’t forget that it still requires plenty of manual work. If you want to make the entire process easier, SEO professionals advise on hiring an expert to help you out. Such a member of your organization can be a precious asset to your link-building strategy. Instead of learning from mistakes, experienced professionals are probably the best choice if you want fast and efficient SEO results.
Inspect The Traffic Size
Another factor that can help you pick good backlink opportunities is website traffic. In simple words, if you want more people to click on your links, you need backlinks from websites with high traffic and a large audience. The more people arrive at those websites from search engines, the better potential your links will have.
Avoid Suspicious Websites
Although the practice of link spamming should be a remnant of the past, there are still websites that practice this. They are, in most cases, concealed link farms, some shady private networks, and even malicious online locations. The point is, you don’t need links or any type of spamming content from such places. Not only are they not helpful at all for your backlink profile and website in general, but they can also harm your SEO efforts.
Knowing how to choose websites for quality link building can be a decisive factor for your website success. While the process includes measuring more than just a few key elements and metrics, the effort is worth investing in. Eventually, you will make use of the results, establish quality criteria, and be able to make informed decisions.
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